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  1. #1

    Brand package brief

    Im working on a (degree) brief

    You are required to design an innovative new brand of either soap, tea, or chocolate. brand, design and package your selected product.
    choose from the following catogries: basic, ethical, gift or abstract.
    Think about the subject matter typographically, illustratively or photographically.


    I have already done some research and am very undecided about what to choose.
    I have discussed one concept with a lecturer;
    Im working on a (degree) brief

    You are required to design an innovative new brand of either soap, tea, or chocolate. brand, design and package your selected product.
    choose from the following catogries: basic, ethical, gift or abstract.
    Think about the subject matter typographically, illustratively or photographically.


    I have already done some research and am very undecided about what to choose.
    I have discussed one concept with a lecturer;

  2. #2

    Brand package brief

    Tag line- 'Sex, Scrub & Rock n' roll'
    Concept- As its based on the drugs reveloution, LSD blotter tabs instead of an actual bar of soap, rub them on the body to exfoliate. relates to the title- 'Scrub' replacing 'drugs'it would make sence to design it in a 60s wes wilson style /colorful/ groovy

  3. #3

    Brand package brief

    One thing I have found with students (which included myself at one point) is that they tend to think of the 'cool visual' rather than trying to solve the actual design problem. I my be wrong but it looks like you have chosen the visual and tried to incorporate an idea that will fit into it.

    Try to think about the problem in the 'real world'. I understand colleges trying to get students to think creatively without the shackles of business and commercialism, but you really should try and come up with a product that is creative, but can also be implemented in real life. I think Pyschadelic soap maybe a step too far?!

    If you are going with soap as a product, think about a gap in the market, most soap packaging all looks the same, but there are examples of standout brands for example:
    The Soap And Glory Daily Muse

  4. #4

    Brand package brief

    Oky doky, i just have one question at the moment to help me better understand your idea - I understand you are thinking along the soap brand, but what category from the ones mentioned are you choosing to go with? Basic, ethical, gift or abstract? I can't seem to figure out which one you idea would fit into, am I missing something?!

  5. #5

    Brand package brief

    Can't abstract be used to just encompass 'other' :icon_biggrin:

  6. #6
    Sorry I tend to agree with Identity - the visual has come before solving the design problem. Take a look at real examples (in shops) and see which you could design better. eg. fairtrade tea or chocolate.

    If you want to go with soap - when I was very little you could get/buy 'sheets' of soap that were paper thin, about the size of a pack of cards, and disposable. God know why! But perhaps for camping or travelling they were useful... no wet bars of soap!

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